Projects / SCDM
Celebrating 25 years
Celebratory visuals for the SCDM annual Conference online collateral as well as at the conference
Branding
Campaign
The Society of Clinical Data Management holds a large annual conference in a different city each year. In 2023 that was San Diego and it was also a special 25th anniversary for SCDM Live conferences. They created an event to be more like a festival, where their members could reconnect and make new connections and as well as learning from each other, they could get to know each other.
The visual linked strongly back to data science and gave it the celebratory feel with colours coming from the destination. Distinctive geometric typography set the clear concise tone for the new line of Connect. Discover. Share. The green frame along with the graphic confetti was rolled out across the conference as well as the website and digital advertising.
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