Projects / SCDM
Aspire
Inspiring passion and musical potential
A new visual direction for
the next step in Aspire
Music's journey
Branding
Campaign
Aspire Music is an inspirational hub for singers and musicians young and old. A home away from home for those just starting out, or those fine tuning and developing their talents. It’s the shared passion, support and expertise that has made Aspire the success it is. A success that the founder wanted to share into other communities through franchising the business model. Thinc was commissioned to create the new visual direction for the next step in Aspire Music’s journey.
The visuals are created using a collage effect which will be a flexible way for franchisees to roll out imagery for schools which focus on different musical instruments. A photoshoot of the original school teachers and students provided the assets.