Projects / Sporting Edge
Sporting Edge
The winning mindset for business
Rebranding a business insights company as they evolve into a new phase.
Branding
Digital
Sporting Edge has a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts. These can all be accessed by becoming a member of the Mindset Toolkit which is a proactive coaching tool to inspire individuals, leaders and teams to think and act differently. It equips people at every level with the confidence, resilience and focus they need to thrive. Our challenge was to create a digital environment that could explain the benefits and showcase the insights.