Identity & packaging for coffee blends
Shoetown Coffee packaging
Shoetown Coffee Co.
Identity & packaging for coffee blends
Shoetown Coffee packaging
Shoetown Coffee Co.
Identity & packaging for coffee blends
Shoetown Coffee packaging
Shoetown Coffee Co.


Assortment of single origin coffees from Shoetown


Northampton based coffee blends
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co.with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
To bring this to life, we designed a bold set of custom illustrations, giving each coffee pack its own unique identity. We drew visual inspiration from traditional sailor tattoos—an intentional, subtle nod to the global journey of single origin coffees, which travel across the oceans. Anchors, ships, flowers, and mythical creatures were reimagined with a modern Shoetown twist, creating a playful link between heritage and innovation.
The result is a brand that feels both rooted and adventurous, perfect for a coffee company that celebrates the uniqueness of every origin.
Northampton based coffee blends
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co.with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
To bring this to life, we designed a bold set of custom illustrations, giving each coffee pack its own unique identity. We drew visual inspiration from traditional sailor tattoos—an intentional, subtle nod to the global journey of single origin coffees, which travel across the oceans. Anchors, ships, flowers, and mythical creatures were reimagined with a modern Shoetown twist, creating a playful link between heritage and innovation.
The result is a brand that feels both rooted and adventurous, perfect for a coffee company that celebrates the uniqueness of every origin.
Northampton based coffee blends
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co.with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
To bring this to life, we designed a bold set of custom illustrations, giving each coffee pack its own unique identity. We drew visual inspiration from traditional sailor tattoos—an intentional, subtle nod to the global journey of single origin coffees, which travel across the oceans. Anchors, ships, flowers, and mythical creatures were reimagined with a modern Shoetown twist, creating a playful link between heritage and innovation.
The result is a brand that feels both rooted and adventurous, perfect for a coffee company that celebrates the uniqueness of every origin.





Limited edition of 500
Lettering and letterpress designs
Cloth covered case-bound book










Find Us
Thinc. (inside Hand-inc)
Coventry Road
Dunchurch
CV22 6NH
Find Us
Thinc. (inside Hand-inc)
Coventry Road
Dunchurch
CV22 6NH
Find Us
Thinc. (inside Hand-inc)
Coventry Road
Dunchurch
CV22 6NH