A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.
Crafting the typography for a powerful campaign that highlights the rise in domestic abuse at Christmas.
Refuge reversible poems were designed and letterpress printed with movable lead type at our studio in Leamington. Thanks to McCann for asking us to be involved.
