Made in Britain from British pigs that are raised with significantly higher welfare. Mr Trotter’s was born from the shared passion of three pork scratching aficionados – Tom Parker Bowles, Matthew Fort and Rupert Ponsonby – and innovative pork scratching producer, Graham Jebb.
Thinc was commissioned by creative agency, Connect, to develop the brand mark and typographic language for Mr Trotter’s brand. The brief was to reflect MrTrotter’s British origins and hand crafted qualities with a typographic approach to match.
Mr Trotters packaging was created with a mix of wood and metal movable type. A collection of large British sans serif wood type was chosen for its quintessential ‘Britishness’ and its beautiful, natural imperfections. Imperfections that give Mr Trotter’s typography natural character – the printed bruises on the aged woodtype, bruises that have come from 70 years of crafting typographic messaging. Traditional techniques and a lovingly hand crafted approach give Mr Trotter’s typography the same crafted characteristics and British qualities as the Pork Scratchings.
Smaller lead type was typeset for the full pack detail and sub headings. The type was manipulated on press to give it a rougher more natural look, before being digitised for the artwork for the final packaging.
