Shoot down to Clays bar for a banging night!! –  ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!

Thinc. set out to create a launch campaign for the new Clays Moorgate bar. A campaign that was as crafted as a Clays’ cocktail and as fun as a Clays’ night!

The campaign was inspired by the unique Clays shooting experience; a modern, accessible and insanely fun alternative to the traditional Clay shooting we all know. We took traditional shooting imagery and reimagined them just like a Clays night.